This research will study the relationship between the duration of a voice message and how successful it is for companies operating in the mobile industry. A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.
Artificial Intelligence is the next big thing. Incorporating it in your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.
Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses. Companies do not pay much attention to customer privacy.
This research will discuss how direct marketing can help companies protect customer data and privacy. Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other.
This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, it is extremely important for companies to analyse the cultural aspect of the market. This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour as well as the attitude of customer. There is no doubt that this marketing aspect is worth some research.
Some intriguing and current dissertation topics in the field of cultures and marketing are given below:. Marketing is based on different cultures. Language is an important element of a culture. This study will research and analyze whether or not language has an impact on a brand and will utilize Coca Cola as its main focus. This research will study the various regional differences that exist in the marketing culture and how they impact businesses. Different cultures have a different impact on society.
This research will conduct a cross cultural analysis across cultures to understand how culture impacts marketing. Cross cultural marketing is utilized by companies operating in different cultures.
This research will talk about how cross cultural marketing is formulated, devised and implemented in the FMCG Sector and whether it is successful for the company or not. There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures.
This research will assess this issue by focusing on two different cultures. Companies cannot utilize similar marketing techniques for different cultures. This research will assess how this act can lead to failure of businesses. This research will talk about how various cultural differences impact super markets operating in the united Kingdom. Also Read : Culture Dissertation Topics. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful.
The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game changer in the field of marketing. New tools, new rules and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly. There are now aware of their customer behavior, trends, what they look for in a product, what are they interested in etc. However, while collecting and storing all this customer information, organizations need to ensure privacy of their consumers to avoid losing their trust.
Based on their responses, they can devise subsequent marketing strategies. The field of digital marketing is worth the research.
You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. There are times when companies launch personalized services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens. The main focus of this research will be to understand how the retail sector is impact through online marketing and its role.
Online marketing tools are extremely powerful. Various tools will be discussed and analyzed in this research to conclude how well they perform. With the ease of gathering data, online marketing and tools can also lead to hate speech from customers.
This research will evaluate different ways through which companies can overcome this issue. The different types of research, search, purchasing and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied. Different marketing tools will be analyzed and studied in this research. They will be assessed on the basis of their effectiveness with respect to sales. Online and offline marketing is extremely different. This research will analyze how customers behave differently in an online marketing setting as compared to offline marketing setting.
Online marketing utilizes different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company. The impact of both, website and e-commerce on marketing in the UK fashion industry will be assessed. Price, product, promotion and place are also known as the four pillars of marketing. These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product.
The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes. To understand more about these components and how they impact businesses, you can conduct a research in this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:.
Companies usually price their product with respect to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing pricing strategies of Coca-Cola and Pepsi. Promotions are an effective way of selling products. This research will study point of purchase promotion and its impact by focusing on ZARA. The packaging of a product has a huge impact on the buying and purchasing decision of customers. This research will conduct an exploratory analysis to understand this impact. Pricing strategies may or may not differ in different locations.
Prices vary in different setting. This research will study the price strategy adjustment in online and offline marketing. Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components with respect to marketing mix will be studied in this research. A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.
Social media promotional campaigns gain a lot of traction. Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products Apple products will be analyzed in this study. Culture has a huge impact of marketing efforts of a company. This research will talk about the various cultural values and how they impact promotional activities of businesses. Location effects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.
Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research. Customers may or may not change their perception after marketing promotion efforts.